Pizza Hut Block Buster Projector Box

Derrick Lin


Agency: Ogilvy & Mather Group HK
CCO: Reed Collins
CD: Matt Nisbet, Andy Reynolds, Bo Deng
CW: Ollie Davis, Peter Englebrecht
Designer: Gianluca Crudele
Code: Craig Mason
Illustrator: Barlo, Parents Parents, Caratos, Mark Goss
Project Type: Commercial Work
Client: Pizza Hut
Location: Hong Kong

The pizza box that turns into a projector because movies and pizza were made for each other

Pizza Hut has always been a leading innovator in every aspect of their business. Everything from the menu, ways to order, delivery method, interior design and packaging technology.

For their latest double pizza meal promotion we helped develop an innovative packaging solution that turned something you wold normally throw out in to something you wanted to keep. All the ingredients you needed were contained inside, the only thing you had to add was your phone. And after a few simple steps, you were soon watching cool short films and stuffing your face with friends wherever you were.

Available in 4 tasty designs based on romance, action, sci-fi and horror movie genres – there was a pizza box for everyone to enjoy.