Designer: Matthew Tomoni
Project Type: Student Project
School: Academy of Art University
Course: GR 322 Packaging Design 2
Tutor: Professor Valerie Taylor-Smith
Location: United States
Packaging Content: Tea
Packaging Materials: Recyclable cardboard, pine wood, paper
Tasked with creating a sustainable design for tea packaging, I designed and assembled a container made out of recyclable cardboard, paper and pine wood caps. I turned the caps on a wood lathe myself to a specific dimensions to ensure that the container is also airtight but still easily accessible. Furthermore, the package design contains a secondary label beneath the original one that the consumer can easily access by tearing down a perforated line. The label reveals a clean space to neatly record whatever the container is being used to store after the tea is all gone. This can be anything from flour to candy to old nails.
This package finds its uniqueness in the secondary label hidden underneath the original one. With one quick tear down a perforated line, the consumer can reveal a new, empty label, and repurpose the container for any use they desire. And just so they don’t forget what they are using it for, they can write down what the contents are using the provided secondary label.