Designer: Isabel Martinez Gestal
Project Type: Produced, Commercial Work
Client: Eira corazon de orxo
Location: Cambre, A Coruña, Spain
Packaging Contents: Beer
Packaging Materials: Paper, glass
Eira’s name refers to the origin of the product and to the fact that it is made differently than processed beer. Different varieties are named with numbers: “Oito”, 25|12 vintecinco doce and 1954, they refer to their specific flavour characteristics. Descriptive labels texts provide differentiation and they provide a thrill of the senses and the magic of Galicia.
The design doesn’t have unnecessary ornaments or decoration as a reflection of the personality of the master brewer himself. The emphasis is on the variety of beer. Each one of them is different, they all have their own nature, their own identity, which is shown by each individual logo and coordinating colour, the flavour, the audience and the moment of consumption.