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Global

Agency: jkr
Client: Berrywhite organic drinks
Location: London, United Kingdom
Project Type: Commercial Work

Berrywhite wins prize for Best PET Bottle or Can Product at the Vendies 2015

Berrywhite has expanded their organic drinks offering to include a new premium sparkling fruit drink in a slim line can, designed by jones knowles ritchie.

Founder Andrew Jennings took the opportunity to commission a new design for the cans, entirely in keeping with the ethos of Berrywhite.

With the same emphasis on taste and premium ingredients, the sparkling drinks range comes in matching flavour combinations to Berrywhite’s still drinks.

“Berrywhite is good for you and good for others. To capture this idea, we created a bold, simple mark alluding to the duality of the berry and the leaf, whilst creating a positive symbol to reflect the health benefits of super berries and white tea extract, alongside the charitable aspect of the brand,” said Martin Francis, Design Director, jkr.

The design needed to feel like a delicious soft drink by day and equally a premium mixer by night. The intense flavours are brought to life in the colourful ‘camouflage-like’ patterns. This, combined with the can’s matt silver finish, target a premium audience with a modern outlook.