Project Type: Produced, Commercial Work
Client: N/A Criminal Beer
Location: Tunbridge Wells, United Kingdom
Packaging Contents: Beer
Packaging Materials: Beer bottle case
Brand Identity For The Strong & Chilli Flavoured “Criminal Beer”
An up and coming independent brewery wanted a new brand identity and packaging for their new beer. At 7.5% and introducing some unique chilli and fiery ginger flavoured beers, the client wanted something unique, exciting and reflective of their brand positioning. We developed strong visuals and an exciting brand story where only those brave enough would try “Criminal Beer”.
The creative is vastly different from most beers and alcohol beverages, helping the brand to stand out whilst reflective of the unique flavours and strength of the beer.