Diamond juice is a package design for 100% organic and natural juice.
We decided to focus our efforts on a target that is currently very fashionable: the hipster.
After many graphic ideas, we decided to build on the fragmentation of diamonds and how these can be represented.
We loved the result. Not only the label is diamond-shaped, but also the framework and its graphic elements are based on this type of fragmentation.
From the smallest detail to the big label our design is a diamond in the rough.
We wanted to represent the diamond’s shape also in the design of the plastic bottle. Which we strongly believe that reinforces the whole concept of fragmentation.