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Agency: Visual Brain Gravity
Creative / Art Director: Gregor Žakelj
Manufacturer: Plastika Virant
Project Type: Produced, Commercial Work
Client: Qme
Location: Slovenia
Packaging Contents: Supplements
Packaging Materials: Plastic

Visual Brain Gravity was approached to create a new brand for high quality supplements. The world has changed and so did our life style. It is getting really hard to find the proper balance between healthy living and dealing with dally physical and mental stress. Specialist in fields of workout, health and nutrition helped us to create a new brand called Qme.

We combined a minimal typographic aesthetic and simple color palette to create a unique package design that communicated the brand. Bran name, identity and package design are merged into one simple recognizable element – the capsule. Completely relevant to the brand that sells high quality nutrition. The capsule became an easy to use pocket size highly esthetic element used on all communication and promotional materials.

Complete industrial design and manufacturing of the capsule was created for the project and completely produced in Slovenia allowing us to closely monitoring production of the molds and the special silkscreen print and black on black foil stamping.