Clouds Packaging

Agency: Alexey Malina Studio
Illustrations: Veronika Kozachenok
Letterpress: Demon Press
Production & Consulting: Petr Chistov “Imprenta”
Photo: Alexey Sulima “Yoko Foto”
Project Type: Produced, Commercial Work
Client: *Neproneft
Location: Moscow, Russia
Packaging Contents: Clouds
Packaging Materials: Cotton wool

*Neproneft company doesn’t speek about politics, trends and fashion. It tells another story. A story about attention to details, beauty, talented people, inspirational events, art and amazement. The Clouds is unusual project of this company, which gives an opportunity to touch the sky.

In collaboration with Yana Kushnerova, art-director of *Neproneft company, we created a concept of Clouds packaging and made it real in several forms. Each package contains an instruction, which helps each Cloud to find it’s place at home.

What’s Unique?
We created full packaging concept, we choose production materials, designed packaging form and created so called “Clouds Manual”.