Designer: Xosé Manuel – Zema –
Project Type: Student Project
Location: Ourense, Galiza, Spain
Packaging Contents: Food (Wine, beer, cheese, oil, fruit)
Packaging Materials: Paper
Ben apañado is a campaign and packaging proposal for local and seasonal food, without intermediaries where the consumer certifies the quality of the product and the producer, going directly to their work environment and valuing them on the web.
Is an alternative to traditional ecological seals and its bureaucracy, fight against the commodification food, destruction of biodiversity, dumping kilometric food.