Agency: 360 creative agency
Designer: Farrukh Sharipov
Project Type: Produced, Commercial Work
Client: Empire distributions
Location: Tashkent, Uzbekistan
Packaging Contents: Tea, Indian tea,
Packaging Materials: Paper
Our task was to create a brand name and package design for handpicked Indian tea.
Solution: The brand name idea came from combination of words ‘Namaste’ and ‘Tea’.
For Indians the word ‘Namaste’ is gesture that expresses respect and reverence. We have chosen modern and minimalistic package design in order to focus consumer’s attention on the image itself. We used images of man and woman in meditation in national clothes. Green and red colores of clothes symbolize the calming properties of green tea and black tea’s tonic effect accordingly.
Connecting two packages of green and black tea merges the halfs of man and woman creating whole image . This reflects principals of duality and merger in Indian Philosophy.