O/O Brewing

Agency: Lundgren+Lindqvist
Photography: Kalle Sanner & Carl Ander
Architecture: Emma Magnusson & Angelina Kjellén
Project Type: Produced, Commercial Work
Client: O/O Brewing
Location: Gothenburg, Sweden
Packaging Contents: Beer (Craft beer)
Packaging Materials: Glass, Paper

During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.

What’s Unique?
The collaboration with artists for the canvas element of the labels — ‘We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.’