Victoria’s Secret Hair

Derrick Lin


Agency: Blackrose
Project Type: Produced, Commercial Work
Client: Victoria’s Secret
Location: New York, USA
Packaging Contents: Hair care

Victoria’s Secret engaged Blackrose to develop a new packaging concept for their hair care line. The signature attributes of the line— sexy, ultra glossy & sleek— were to be conveyed through the packaging. The design took key notes from VS’s iconic identity, flawless faces of the brand and their aspirational consumers.