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Designer: Phillip Fivel Nessen
Project Type: Produced, Commercial Work
Client: Plus Gum
Location: Brooklyn, New York
Packaging Contents: Legal Marijuana Gum
Packaging Materials: Board

Plus is a Bay Area startup producing high-end medical and legal recreational marijuana gum. I was tasked with creating packaging graphics and an identity for them that expressed their healthy, sophisticated values. Marrying detailed, classic typography with a mesmerizing bullseye, the Plus Gum packaging reflects new cultural acceptance of marijuana use while remembering its underground roots.

The project saw me reunited with fellow Help Remedies alum, product engineer Dale Trigger, who created the physical packaging.