The Story Starts With You



Art Direction / Lead Design / 3d Design: Craig Pinto
Creative Director: Bryan Moss
Director of UX: Patrick Aguilar
Designer: Seth Formby
Project Type: Concept
Location: Atlanta, USA
Packaging Contents: Wearable, Technology, Characters
Packaging Materials: Silicon, Paper, Plastic

As a team, we really wanted to impress the (Large soft drink company) folks and got really excited by the opportunity to make something awesome. We started our brainstorming over the emotional connection people all over the world share with the famous soft drink. The tagline “The Story Starts With You” came to me as we continued to explore what connection is established between people and their favorite soda. The idea, and belief system is generated with each individual… that means you! Everyone shares a moment they have had with this great drink, so why not bring the family and share a new moment with your loved ones. We felt this had strong messaging as well as a fun tie-in to personifying your trip. What if you can see a glimpse of your trip by creating your family with a character creator that will then start a short movie involving your family. The characters could the represent users by matching profiles on social media, and using that visualization in advertising or merchandise. Imagine seeing your character on digital posters across town! Similarly, some of the current challenges presented to us was “How do we get people to come back?” Our answer was to use wearable technology. We figured wristbands could keep trackers to deliver traffic data into which exhibits where most popular. We thought the bands could also be currency to purchase soft drink products through any vending machine that showcases this particular brand. The user can also change colors, animation styles, and receive badges as to how many times you return.