Upside Down Wine (Concept)

Concept: The BrandHouse
Designer: Gabriela Dule
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Wine
Packaging Materials: Glass

Series of packaging for three wines (malagousia_white dry wine, xinomavro_rose dry wine and aghiorghitiko_red dry wine). The brand name is ‘upside down’, because their taste can bring the ‘upside down’.

The logotype is typographic, while there is a contrast relationship between ‘upside’ and ‘down’, on the way they are written and designed. In addition, the logotype is a part of the illustration on the label.

The label is inspired from the shape of the bottle and from the name of the wine. Black and white, and the colour of the wines themselves, which is visible from the transparent bottle, are the characteristics of the packaging and they make it more attractive to the target group 18-40.