Creative Director: Greg Tsaknakis
Art Director: Greg Tsaknakis, Joshua Olsthoorn
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Fabric cleaners
The briefing: “We are launching a group of fabric cleaning products of exceptional quality. We want the packaging to convey the high market status.”
The target consumer: Upper class, design conscious, eco-friendly audiences.
The design: We were asked to design for a laundering collection of high end, especially scented, natural products. We aimed for a black and white, fine design approach, placing emphasis on the use of lines. Each product (classic and baby fabric conditioners, delicate wash and wool-cashmere shampoo), is differentiated by the delicate shapes on its packaging. Encapsulating the company logo these shapes become its elegant extension -transformation so that customers can immediately identify both use and value.