新소주 Shinsoju (Concept)

Agency: D E E K A Y
Project Type: Concept
Location: Seoul, Korea
Packaging Contents: Liquor
Packaging Materials: Glass

Soju (Hangul: 소주; hanja: 燒酒) – “THE MOST POPULAR KOREAN LIQUOR”

Concept Branding of Soju (Korean Liquor)_Brand [Shinsoju] + Art Direction [Logo design | Package design]. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes.