Designer: Kate Johnson
Project Type: Student Project
School: University of Wisconsin – Stout
Course: Graphic Design 2
Location: Menomonie, Wisconsin
Packaging Contents: Honey
Packaging Materials: Wood, Watercolor Paper, Jars
Repackaging of honey done by introducing a new brand name and unique identifying feature. The large wooden lid connects to the pure and natural quality of the honey and is a key branding feature while the color palette plays off the quirkiness of the brand and expresses its warm and fun quality. The packaging not only speaks to the nature of the product, but also becomes a fun novelty item that is able to be used after the product is consumed.
The large wooden lid is laser engraved with the brand name giving each lid a unique quality of wood grain that shows through the laser engraved area.