Derrick Lin


Agency: Sociedad Anónima
Project Type: Produced, Commercial Work
Client: Caralarga
Location: Mexico City
Packaging Contents: Jewelry
Packaging Materials: Cardboard

Caralarga is a Mexican jewelry design firm . This project included the creation of visual identity and the design of the packaging.

The brand concept was inspired and based by the work of North American ethnic groups based on simplicity, trying to communicate this idea through the icon in the logo, which is a tepee, that represents the two capital letters of the designer and founder of the brand: Ana Holschinder.

We chose to work with a bright and vibrant color palette that could stand out from the material of the packaging which is made of cardboard, combined with a modern sans serif font, which would reflect the energy and spirit of the brand.
The result is a simple, yet unique, clean and bold packaging printed in full color and matte coated, using a geometric shape printed over half the surface of the box to give a particular and friendly look.