The Neighborhood That Disappeared

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Designer: Dan Meneely
Project Type: Produced, Commercial Work
Client: Omikronicles, LLC.
Directors: Mary Paley, John Romeo
Producer: Don Rittner
Location: Orlando, FL, USA
Packaging Contents: DVD
Packaging Materials: Plastic and Paper DVD Case

DVD case, disc title card and identity design for the documentary “The Neighborhood That Disappeared”

The December 12 premiere of “The Neighborhood That Disappeared” on public television station WMHT in Albany, NY created its own history by breaking the station’s highest pledge of support in a single broadcast since the station went on the air in 1962. It raised $38,000 in a single night. In two weeks the station grossed over $65,000 and 2,000 DVDS have been sold as of January 1, 2015.

Synopsis:
“In 1962, one of the most massive urban renewal projects in American history sterilized the cultural and ethnic heart of Albany, New York. An arrangement made by first term Governor Nelson A. Rockefeller and longtime Albany Mayor, Erastus Corning the 2nd, displaced almost eight percent of the City’s diverse population, razed more than a thousand buildings, dislodged 3,600 households, and closed 350 businesses.”

What’s Unique?
DVD disc and tray art complete an image of the construction of Empire State Plaza. When the DVD disc is removed it reveals a vintage photo taken in the old neighborhood that once existed there.