Designer: Sergey Trofimov
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Washing-up liquid
Packaging Materials: polycarbonate

”WHITE” is a course project at British Higher School of Art and Design (visual communications).

The task was to make a branding (including the name) for a washing-up liquid. The premium segment of the market was chosen. So the liquid shouldn’t be only effective, it’s branding and package should be esthetic as well.

Like white flowers. That’s how the metaphor was found.

There were made photosets to make the flowers from a dishes. Light typeface of the brand’s name laid on the flowers to make the package clean and light.

In addition there was made a promopack with candle in a cartoon box.

The flowers allow to make patterns – to identify the brand in adverts and help us to make premium and esthetic ones.

What’s Unique?
Metaphor. Pure white crockery, white flowers.