Designer: Mehr Singh
Project Type: Student Project
School: MAAER’S MIT Institute Of Design
Course: Packaging design
Location: Pune, India
Packaging Contents: Red Wine
Packaging Materials: Glass, Paper, Metal cap.
“Forever Young”, is a wine packaging concept, based on a Bob Dylan song.
The impression was to augment the nostalgia associated with the rather legendary singer, Bob Dylan’s, extremely renowned song, “Forever Young”. Research is evidence of the properties of a chemical present in red wine, known as resveratrol, which indeed possesses anti-ageing properties, thereby making the consumer of the wine, “Forever Young”.
The packaging is a remembrance of the song and the benefits of its consumption thereby making it unique and a precious collectible.