69 Spicy Craft Beer

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Design Agency: Think Bold Studio
Graphic Designer: Hugo Marques
Project Type: Produced, Commercial Work
Client: Ideias salgadas
Location: Aveiro, Portugal
Packaging Contents: Spicy craft beer
Packaging Materials: Glass

“69” is a spicy craft beer made in Aveiro, Portugal. The illustration reflects the quirkiness of the flavor and name. The scratch part creates an engagement with the user, and the red stamp with the logo represents the forbidden, private or cautious.

What’s Unique?
The scratch ink hiding the really spicy parts, creating a reaction and leaving the user engage with the product.