Pabst Blue Ribbon Blue Velvet 30th Anniversary Limited Edition

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Derrick Lin


Designer: Philippe Carini
Project Type: Tribute to David Lynch
Location: France
Packaging Contents: Beer
Packaging Materials: Aluminium

In celebration of the 30th anniversary of the cult film Blue Velvet (David Lynch, 1986), I designed the packaging for the limited edition of the Pabst Blue Ribbon beer, which one of the characters, Frank Booth (interpreted by Dennis Hopper), cites as being his favourite brand of beer.

While maintaining the codes of Pabst Blue Ribbon beer, I have integrated elements of the film: Type of the title as well as the blue velvet of the credits, which is also the colour and material worn by Isabella Rosselini.

What’s Unique?
Finally, You can see THE favorite beer of Frank Booth, the very bad guy.