SPAR Sunflower Seeds (Concept)

Designer: Luka Ivanidze
Concept Assistant: Oto Shamugia
Project Type: Concept
Location: Tbilisi, Georgia
Packaging Contents: Sunflower Seeds
Packaging Materials: Biodegradable Plastic

As a global brand, SPAR values its private label products and addresses this particular range with maximum care. While Georgian market is stocked with various producers of packaged sunflower seeds, we wanted our product to not only stand out on the shelves, but to convey an idea, something that would make end users appreciate our world and its glory. The project is part of company’s CSR policy and vast desire to promote sustainable ecosystems and biodegradable packaging solutions.

What’s Unique?
Formation of sunflower seeds, as we know it, is a pure natural process. By highlighting the whole progression from sun to seed in the most minimalist manner we attempt to worship the beauty of genial simplicity of mother nature. At the end of this wonderful process we deliver core design idea. The uniqueness of Georgian language ideally comply with the concept, as “seeds” are called “hearts” in Georgian. The package is fully biodegradable, making it serve the principle: ‘what comes around goes around’.