Creative Agency: Metsä Board
Project Type: Produced, Commercial Work
Location: Shanghai, China
Packaging Contents: Multi-Purpose Knife
Packaging Materials: Metsä Board’s fully coated folding boxboard- Carta Elega
Metsä Board Packaging Services created and developed the structural and graphic design for Victorinox, while also assisting their purchasing team in connecting directly with trusted and long-term printing partners for the quotation and pre-production of the approved packaging solution. Victorinox packaging was printed and assembled at the end of May 2015 and sold in the market starting June 2015.
The redesigned packaging creates a new opening experience for the consumer simulating Victorinox’s knife opening mechanism. Being that Victorinox knives are made primarily of stainless steel, Metsä Board laminated foil film onto the paperboard to differentiate the package and “reflect” the quality of the brand. Key graphics were emphasized by using translucent and opaque inks coupled with matte and gloss coatings. The glue-free structure promotes Victorinox’s sustainability goals and values while featuring replaceable side panels that can be printed with marketing information depending on the occasion.