Big Iron Muscle

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Designer: Mario Dragic
Project Type: Redesign of current label and packaging design, not yet in production (August 2016)
Location: Serbia
Packaging Contents: Whey protein, protein bar
Packaging Materials: Plastic, Pvc, Aluminium

BIG IRON MUSCLE is sport nutrition brand from Serbia.

I was asked to create branding and packaging design for their whey protein, supplements and power bars. I found inspiration in iron weight plates and tried to achieve metallic look for the packaging materials.

Labels are slightly blown up to emphasize growth and strength.