Warrior Energy Drink (Concept)

Derrick Lin


Designer: Arnold Mugasha
Project Type: Concept
Location: Kampala, Uganda
Packaging Contents: Coconut Water Energy Drink
Packaging Materials: Aluminium

Warrior is a coconut water based energy drink with an easy-to-remember brand name and three distinct flavours. Known as nature’s sports drink, coconut water is a great way to boost your energy through the coconut’s high levels of minerals and potassium. This is one of the selling points which presents a healthy alternative to a market flooded caffeine based energy drinks.

The warrior concept is based on the idea that we are all capable of great things and we only need a push to unleash the warrior within us that is capable of great feats. This inner warrior is represented by the three different masks used on the packaging.

All the flavours and masks on the represent different warrior tribes: Watermelon – Monk, Pineapple – Mastermind, Black Currant- Knight

The concept has two main targets:
1. To attract the customers and to stand out from the numerous other energy drinks offered on the market.
2. To create a simple and strong association with the brand, through the vibrant and distinct package design