Citrus Moon – Moon Festival Giftbox

Derrick Lin


Designer: Tsan YY
Project Type: Produced, Commercial Work
Packaging Content: Moon Cakes
Location: Taiwan

The “Citrus Moon” packaging explores both the context of oriental heritage and the colors of contemporary aesthetics. Abstract watercolors on the exterior sleeve box conjoin the symbolization of the mid-autumn harvest moon, and the rounded figure of the citrus. Adding dimension to the design, the sliding motion of the sleeve box recreates the progression of different lunar phases. The interior box is a derivative of the lunar cycle. Each mooncake represents different lunar phases paired with the corresponding poetic Chinese phrases.