General’s Spirit


Creative Agency: 43’oz design studio
Designer: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: Pragmatique Portfolio
Location: Moldova

When developing bourbon design “General’s Spirit” the central task was to create a product image with readable american origin. Taking into account the Trade Mark’s name (General’s Spirit) we developed label design of a times of american civil war stylistics. We’ve created a character in relation to TM’s name, and set all the stylistics, typography and design in a vintage stylistics.