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Creative Agency: Studio Parr
Photographer: Mark Newton
Project Type: Produced, Commercial Work
Client: Ehrmanns Wine Ltd
Location: United Kingdom
Packaging Contents: Wine
Packaging Materials: Glass, Label

“An exuberant & classic design, inspired by the rich heritage of Mendoza.”

Sierra Alta is a bold and full-bodied Malbec designed by Studio Parr, a boutique branding, packaging, and graphic agency in the UK.

The design reflects the wines character by Balancing a bold, contemporary layout with traditional craftsmanship.

The weathered natural paper features a two part label, allowing for the beautifully crafted monogram to take centre stage. The strong geometric structure is accentuated by heavy flat-bed emboss detailing whilst the striking electric blue gives great recognition in a crowded market place.

Sierra Alta is a wine dedicated to the rich heritage of its birthplace through its design and character.