Creative Agency: Libre
Project Manager: Donatas Kliunka
Head of Creative: Darius Kisielius
Art Director: Julius Gerdvila
Graphic designers: Aliona Bobin, Simas Petrauskas
Photographer: Paulius Gasiūnas
Project Type: Produced, Commercial Work
Client: Stumbras distillery
Location: Vilnius, Lithuania
Packaging Contents: Vodka
Packaging Materials: Gloss finish painted glass bottle
Stumbras Vodka 110 was issued to celebrate the 110th anniversary of Stumbras distillery. Staying close to nature is so special about this anniversary Stumbras Vodka collection. This year Limited edition is noticeable for the design of its 110 unique labels featuring herbs from Lithuanian fields and meadows.
The packaging design has its distinctive modest Baltic style, the mochromatic label with minimal details of gold foil and red. The dark grey details are to provide a sun bleached effect. The label illustrations were created by using a special photography technique to capture the details of nature and the play of light and shadow.
The custom made white gloss finish of the bottle represents the purity and the soft taste of Stumbras Vodka. The white coloured packaging is done on purpose. In the traditional Lithuanian culture white has always been a very special colour used for special occasions and celebrations. Hence, the white bottle is resulting in greater shelf impact as well as standing out on the festive table.