Creative Agency: Absolute Agency
Project Type: Self Promotion
Location: Brussels, Belgium
Packaging Contents: Beer
Packaging Materials: Glass, paper
There was no doubt on our mind. To honor Absolute’s 10th anniversary, we had to come up with a unique project that defines our way of life and work. The goal was to create a product that shows off the versatile, often surprising, skills of the Absolute team, while representing the passion and joy we put in everything we do.
We love a good beer after a week of hard work. By coincidence – or not? – one of our co-workers is designer by day, microbrewer at night. Quickly the idea emerged to make our own beer. Two months later, the Summer Kiss was born. An IPA beer with hints of grapefruit, 100% brewed inside our agency. Evidently, we designed a visual identity & packaging for the beer as well. The box, the glass, the bottle, the cap… Everything was created in-house to reflect the love we have for what we do.
The packaging doesn’t only represent well its content, but symbolizes at the same time the joy we find in our work at Absolute. It’s the ideal object to give people a – literal – taste of what it’s like to work with us; refreshing, all-inclusive, and with an eye for detail. Cheers!