Creative Agency: Dochery
Designer: Darya Surkova
Illustrator: Olya Tkachenko
Copywriter: Sergey Dolgopolov
3D Visualisator: Pavel Gubin
Creative Director: Alina Rukosueva
Project Type: Produced, Commercial Work
Location: Saint-Petersburg, Russia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Paper
Printing Process: Flexography
A man will say: ” The truth is in wine”
” Well, not quite so simple” , a woman will reply, smiling, holding a glass of champagne.
It’s hard to imagine a perfect girls’ party or a bachelorette get-together without a bottle of sparkling champagne. No wonder: this drink is ideally compatible with chocolate and desserts, and as Lois Pasteur, a great microbiologist put it: Champagne is the healthiest alcoholic drink.
The champagne brand Marquise Rever has been created for the Baltic market (Estonie, Lettonie, Lituanie) and, consequently, for the Baltic women. Being aware of the fact, that every woman is unique, we have come to the conclusion, that they all have one thing in common: they all are expecting a miracle to happen. And this expectation is not based on light-mindedness. It is pure and sincere. In order to express the miraculous spirit, we made up a fairy-tale about a beautiful Marquise routinely walking in her family’s estate park, she was blessed by her luck. Marquise met that rare Bluebird. The Bluebird gave her a wonderful gift of a magic feather, which could help her to become a fairy any time.
You can find this nice fairy-tale on the label. In the display, there is the portrait of Marquise, wearing a mask and the feather in her hair. You can see a flying Bluebird on the label, too. Besides, we have made a series of fairy-tale illustrations depicting fairies, which can be used in various advertising communications. Fairies are very feminine, which make them especially magic.
We are sure that champagne Marquise Rever will become a spectacular symbol of magic that every woman needs so much.