Asgard

Agency: Dochery
Creative Director: Alina Rukosueva
Designers: Anna Lysenko, Daria Shibanova
Location: Russia
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Wellness drink
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Scandinavians are famous for their idyllic lifestyle and care for one’s health. This unique way of living has inspired many blogs and books.

According to the statistics Danes, Swedes and Norse more than any other Europeans participate in sports and prefer to buy organic produce. In the olden days Scandinavians conquered Europe with fighting, but today they do that with trends: for example, trend on healthy lifestyle, giving up alcohol and conscious nutritional approach. This is why herbal and berry drinks, based on traditional Scandinavian recipes, are taking a rightful place in the stores, making up for sodas and juices.

What’s Unique?
Gods of Scandinavian mythology represent love of life, activity, strength and determination — these qualities consumers will get with the wellness drink.

Scandinavian Gods are real superheroes, this fact is recognized even by Hollywood (remember The Avengers?). For people like them we developed a concept for natural wellness drinks called Asgard — in the name of the city of Gods!

Three basic flavours of Asgard drink are dedicated to Odin, Thor and Lokki and we hope that mere mortals will enjoy them as well. But remember, when choosing one God, you are seriously risking to disappoint the others!