Agency: Dochery
Creative Director: Alina Rukosueva
Designer,Illustrator: Mariya Khalizova
Location: Russia
Project Type: Produced
Client: Ltd Life Distribution
Product Launch Location: Russia
Packaging Contents: Cat litter
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Challenge: Create a silica gel cat litter in the mid-price segment.

Solution: As a pet cat, your life is filled with tons of exciting things to do each day!

You sleep, you eat, you play, then you do your stuff in your cat litter tray, and then it’s time to sleep, to eat and back to the cat litter. You basically have very little time to get bored.

This is the kind of kitty lifestyle we have shown on the packaging of a brand new silica gel cat litter.

What’s Unique?
By creating this packaging design we wanted to show that ‘Cat’s life’ is a simple, yet high quality cat litter that provides comfort to the pet and helps its proud owners to keep the house clean and tidy.