Rustipani Topped Baguette

Derrick Lin


Creative Agency: B+P Creality
Project Type: Produced, Commercial Work
Client: Wagner Nestle
Location: Berlin, Germany
Packaging Contents: Baguette
Packaging Materials: Paper, carton

Rustipani. The successful topped baguette redesigned

Last year the new product range Rustipani of the Nestlé brand Wagner made its triumphal entrance to the German frozen food market. The innovative product and packaging concept developed by B+P Creality was very well accepted by customers.

Now the time for change has come and B+P Creality has recently redesigned the Rustipani packaging. The topics “baking”, “backtradition” and “naturalness” that always played a major role in this project, have now received a special expression. Away from the perfectionism trap: natural products never look perfect. Here and there you can find a bit of flour on the wooden table and the baking paper can be seen through the package window. In addition, the broken bread reveals the consistency of the dough, as the recipe of the especially tasty dough is exactly what distinguishes Wagner from its direct competitors.