Creative Agency: Hi! Estudio
Project Type: Concept
Location: Tepatitlán, Jalisco, Mexico
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Foil Stamping, Serigraphy
“Botellita de Jerez, todo lo que digas será al revés” is a Mexican saying that roughly translates to “Bottle of Sherry, everything you say will be returned to you”. This phrase is used to wish someone back what they wish for you.
In this conceptual label proposal the brand is placed upside down in reference to this saying promoting good wishes, since what you want for others is what you will receive.
The concept invites us to keep the bottle upside down. By doing this we keep the cork humid and avoid dryness and air filtering to the sherry.