Mara Rodríguez Design

Gijón, Asturias, España

Designer: Mara Rodríguez
Project Type: Produced, Commercial Work
Client: Nosh’em Group
Location: Gijón, Spain
Packaging Contents: Snacks
Packaging Substrate / Materials: Plastic

Branding & Packaging design for Dipmates, a new fun snack brand based in USA.

The DipMates pack is an orchestra in trio format. Alternating between the fast and slow, the dip-as-you-go pretzel treat is a fast paced way to get sweet and salty on the double. Their characters are the main element of the design giving it a funny appearance, and they will change every season, giving a dynamic feeling to the brand.

We use bright colors and as less elements as possible in order to stand out on the supermarket. We couldn’t resist the pop of color that turns any pretzel into a divine treat for the young at heart.