Dorset Chocolate Company (Concept)

Derrick Lin


Design Agency Salad Creative
Designer: Perry Rowe
Project Type: Concept
Location: Bournemouth
Packaging Contents: Confectionery/Chocolate

Based in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach to a wider audience, I was asked to reinvent their identity. Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create these magnificent sceneries. Watercolour was used to add artistic value to the brand and attract the right target audience.