Blue (Concept)

Creative Agency: Fagerström | Studio
Project Type: Concept
Location: Madrid, Spain
Packaging Contents: Perfume and fragrance
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Perfume and fragrance line with 100% natural essential extracts. We searched for a name that was associated with natural elements like the sea or the sky, and that has a strong and meaningful concept.

The graphic proposal seeks to emphasize an invisible aspect of the aroma: the spray left by the perfume when applied. The spot generated by the sprayer applied in the color that is most present in nature: blue.