Cultura Açaí

Creative Agency: Pulsum Brands
Project Type: Produced, Commercial Work
Client: Cultura Açaí
Location: Guayquil, Ecuador
Packaging Contents: Açaí pulp
Packaging Substrate / Materials: Paper

Cultura Açaí is one of the first business to introduce the açaí fruit in Ecuador. This fruit come from the Amazon Rainforest and has a real impact in nutrition, thats why is considered a superfood; but in our country almost nobody knows it existed.

We explored the idea of using natural elements of the fruit but we didn´t want to present it as other organic product, instead we give it very bright colores and use painting leaves as textures to make it more fun and playful.