DOC Spirits



Creative Agency: Panama
Project Type: Produced, Commercial Work
Client: DOC Spirits
Location: Torino, Italy
Packaging Contents: Spirits
Packaging Substrate / Materials: Bottles

Doctor Boris was from Ural Mountains, Russia. He became major national scientist by serving the Zar as supreme alchemist and master-distiller. Doctor Blake and Doctor Bjørn have been academic rivals all through their life. The first has conducted experiments on the impact of cocktails on happiness in London; the latter spent his career investigating bonds between alcohol and metaphysics for the Sweden Spirits Department.

The Italian DOC brand collected their final recipes, faintly whispered as testaments on their last days. The bottles present the ultimate results of their researches, as well as reflecting their deep knowledge and personalities. In spite of variance of national cultures and scientific backgrounds, the spirits share the same humanitarian essence. They are all conceived as curative liquors for humans in pain. All of them distilled with science.