Espresso Coffee Collection

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Creative Agency: Artemov Artel
Art directors: Sergii Artemov, Gera Artemova
Designer: Sergii Artemov
Project Type: Produced, Commercial Work
Client: Paradise. Gourmet-club™
Location: Kyiv, Ukraine
Packaging Contents: Roasted ground coffee
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, printing

Task
Create a package design for the new series of original espresso blends.

Solution
Each blend from this collection has distinct unique taste. Arabica has sweet soft taste with tones of sugar and fruit. Robusta has much harsher, stronger taste, it contains almost twice more caffeine than arabica. Arabica / Robusta ratio defines flavor characteristics of the blend.

“Moon phases” label system is designed to help the client to find preferred blend in the product line. Moon phases symbolize particular espresso blend’s “darkness” level: the new moon is the “darkest” one – Bar blend has 80% of robusta and created for those who like harsh coffee taste. Prima blend with its 80% of arabica is the “lightest” one – for those who like soft coffee. Classic and Aroma are in between those two: Classic blend is milder than Bar and Aroma is a bit rougher than Prima.

What’s Unique?
Foil stamped “Moon phases” label system of coffee taste characteristics.