Essi

Designer: Jamal Akbarov
Project Type: Produced, Commercial Work
Client: Milkolino Products
Location: Tashkent, Uzbekistan
Packaging Contents: Dairy products, yogurt, cottage cheese
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

My task was to create new brand for diary products which would sell in local market of Uzbekistan. The new package and trade mark needed to be a more recognizable on local market. I researched existing players of market and decided to create a new trade mark «Essi». I chose black color for all packaging, because all of competitors used a white color for their packaging. Character and identity of brand was created with unique shape of product and color-graphic concept, which allocates it among products of competitors.

What’s Unique?
Shape of product, color- graphic concept and other visual communications allocate new brand among competitors.