Creative Agency: Estúdio Insólito
Project Type: Produced, Commercial Work
Client: Terra Verde
Location: Rio de Janeiro, Brazil
Packaging Contents: Raw honey
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset
Terra Verde is a conscious project that promotes social, fair and environmental economics as a benchmark. In partnership with small beekeepers of the region of Nova Friburgo in Brazil, they produce raw honey, without the use of pesticides and not heated. Their honey is sold only at local producers’ fairs.
As a project is in an early stage, we had to reconcile environmental concern with production costs. For that reason, we use a label of reforestation paper on recycled glass jars. We have also developed a tasting kit with 4 different types of honey, so that new consumers can taste their different flavors, aromas and textures.
In addition to packaging, we have created the entire branding system.
The project is unique because we had to achieve a visual differentiation compared to other producers with a very low cost of production and using pots already found in the market. The solution was the development and a contemporary, minimalist and striking language that stands out in the sustainable market.