The Singleton – Limited Edition Gift Pack

Derrick Lin


Creative Agency: Bittersuite
Executive Creative Director: Andrew Hofmeyr
Creative Director: Jade Gomes
Designer: Alinde Lombaard, Andries van Jaarsveld, Jason de Wet
Account Manager: Lori Cape
Project Type: Produced, Commercial Work
Client: Brandhouse
Location: Cape Town, South Africa
Packaging Contents: Alcohol
Packaging Substrate / Materials: Leather
Printing Process: Foil stamping

The challenge
Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

The solution
We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere. This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hip-flasks is seen as a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

The result
A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.