90 th

Creative Agency: Noon branding+design
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Project Type: Gift
Client: TIF-HELEXPO
Location: Thessaloniki, Greece
Packaging Contents: Spirit
Packaging Substrate / Materials: Glass
Printing Process: Screen printing

TIF-Helexpo is the International Trade Fair of Greece, being held every year in Thessaloniki. 2016 was the anniversary of TIFs 90 years, and noon design + branding was assigned to design the gift that was given, a limited edition aged grape spirit. We chose this type of beverage because of the meaning of its name “apostagma” (distilled, en.), an allegory on years of knowledge and experience. The typographical character of the number is based on the new marking of the pavilions we designed earlier this year. It is printed in shiny gold on the surface of the bottle which is then baked at 300 ˚C. The number 90 is embossed on the box, which is made of a deluxe paper in dark blue color.