Designers: Pedro Correa and Luiz Pegoraro
Photographer: Gabriel Vanini
Project Type: Produced, Commercial Work
Client: Cambirela Brewery
Location: Florianopolis, Brazil
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Paper and glass
Printing Process: Flexography
We were invited to make the redesign of Cambirela Brewery, a microbrewery located in Tubarão, Brazil. The company has a young spirit and its mission is to spread a beer culture in the region through workshops, tours and technical visits.
The name “Cambirela” alludes to a famous mountain located in the state of Santa Catarina, and it’s image is the main piece of the redesign. All their tree labels also have a regional appeal like folklore (Taurô), historical characters (Tubá-Nharô) and local animals (Kapiwara):
Kapiwara: A Witbier represented by a capybara, it’s made with cassava and seasoned with coriander seeds and orange peels. You can feel the sweet malt balanced with citrus touches of the orange.
Taurô: a Belgian Blonde Ale represented by Brazilian’s folklore elements, it’s a full-bodied golden beer with fruity and spicy aroma, complex, elegant, with a hint of noble hops, creamy and persistent foam, with a sweet and slightly alcoholic ending.
Tubá-Nharô: a session IPA represented by a shark, it’s a light beer with hops character, for those who want to explore this ingredient. The aroma and flavor are dominated by tropical fruits and the bitterness is clean and subtle. Refreshing, light and aromatic.
The Cambirela brewery keep seeking to provide sophisticated and fun experiences to their customers, working to disseminate knowledge about the brewing culture and seeking to grow in a continuous and sustainable way, always maintaining the high standard of products and bringing innovative styles.
We think it’s a unique packaging, not only because of its unique design and illustrations, but because it represents the strength of the local pro-brewery movement in a city where this is still something very rare.