Creative Agency: Fiala & Sebek
Project Type: Produced, Commercial Work
Client: Jupi
Location: Czech Republic
Packaging Contents: Fruit syrups
Packaging Substrate / Materials: Plastic & sleeve
Printing Process: Flexography

The redesign project of JUPI thick fruit syrups premium range. A simple, fresh, juicy and bold design solution follows our new proposed creative idea: “Just one drop of Jupi makes a lot of taste”. The drop plays a key role to communicate thick consistence and a natural fruit origin as the main focused product features, while the overall contrast of white color and fruits brings the emotional feeling of fresh lightness.